Increase revenue, improve offer acceptance rates and encourage customer loyalty through the integration of unique capabilities available only from Cellebrite.
Trade-in programs are becoming increasingly instrumental in helping operators and retailers drive sales by offering customers real value for a phone which may otherwise be discarded or forgotten about in a junk drawer.
Cellebrite’s unique automated BuyBack system, via the Cellebrite Touch or DeskTop platforms, opens a major opportunity for mobile retailers to benefit from increased revenues by promoting old phone trade-ins. Quotes can be delivered at various points during the engagement with a customer:
The Cellebrite in-store system pulls real-time quotes from a pre-integrated connection with a phone broker, offering customers immediate value for their old phones, which can be used to purchase accessories and other merchandise in-store or applied toward the purchase of a new phone.
Cellebrite automatically identifies the phone specifications and tests the phone to ensure the most accurate quotes and avoid reimbursement shortfalls arising from misidentification or faulty hardware. Guided physical examinations may also be incorporated into the automated workflow, if desired. This automation improves accuracy and reduces transaction durations.
Consumers often reject trade-in offers fearing that their personal data could be exposed. Cellebrite eliminates these concerns by incorporating a full erasure of all data from the phone into the process. Assured of their privacy by confirming the deletion with their own eyes, consumers’ acceptance rates increase dramatically – by up to 40%!
Cellebrite's kill switch detection technology ensures that security measures like “Find my iPhone” are deactivated prior to accepting a phone for trade-in. Through on-screen deactivation instructions and unique confirmation codes, retailers avoid losses due to brokers rejecting “bricked” phones.
With Cellebrite BuyBack, retailers can effortlessly introduce phone trade-ins into the customer journey:
Cellebrite BuyBack drives higher trade-in program profits by: