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Increase revenue, improve offer acceptance rates and encourage customer loyalty through the integration of unique capabilities available only from Cellebrite.

Trade-in programs are becoming increasingly instrumental in helping operators and retailers drive sales by offering customers real value for a phone which may otherwise be discarded or forgotten about in a junk drawer.

Cellebrite’s unique automated BuyBack system, via the Cellebrite Touch or DeskTop platforms, opens a major opportunity for mobile retailers to benefit from increased revenues by promoting old phone trade-ins. Quotes can be delivered at various points during the engagement with a customer:

  • Prompted as part of the new phone sales process
  • During a diagnostics session to convert service to sales
  • As a standalone service per a customer request

The Cellebrite in-store system pulls real-time quotes from a pre-integrated connection with a phone broker, offering customers immediate value for their old phones, which can be used to purchase accessories and other merchandise in-store or applied toward the purchase of a new phone.

Automation Reduces Time, Effort and Error

Cellebrite automatically identifies the phone specifications and tests the phone to ensure the most accurate quotes and avoid reimbursement shortfalls arising from misidentification or faulty hardware. Guided physical examinations may also be incorporated into the automated workflow, if desired. This automation improves accuracy and reduces transaction durations.

Ensuring Consumer Privacy

Consumers often reject trade-in offers fearing that their personal data could be exposed. Cellebrite eliminates these concerns by incorporating a full erasure of all data from the phone into the process. Assured of their privacy by confirming the deletion with their own eyes, consumers’ acceptance rates increase dramatically – by up to 40%!

Eliminate Anti-theft Kill Switch Problems

Cellebrite's kill switch detection technology ensures that security measures like “Find my iPhone” are deactivated prior to accepting a phone for trade-in. Through on-screen deactivation instructions and unique confirmation codes, retailers avoid losses due to brokers rejecting “bricked” phones.

The Customer Experience

With Cellebrite BuyBack, retailers can effortlessly introduce phone trade-ins into the customer journey:

  • During setting up of a new phone, when the old phone can be traded in;
  • During a diagnostics session the sales agent can offer the customer an upgrade with a trade-in as an alternative to repair or maintenance
  • …or as a standalone service to check the value of an old phone, thereby giving the sales agent the opening to initiate a new phone sale.

The Cellebrite Advantage: BuyBack

Cellebrite BuyBack drives higher trade-in program profits by:

  • Quickly moving contacts, pictures and other data from customers’ old phones to their new handsets
  • Safeguarding customer privacy by fully and securely erasing data from the phone being traded in
  • Prompting sales representatives to make trade-in offers at various points in the customer engagement process
  • Incorporating automatic phone specification detection and diagnostics to ensure the most accurate and competitive quotes