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New Device Wipe Capability Ensures Removal of Personal Data from Traded Android, iOS and Blackberry Devices

Barcelona – February 25, 2013 – Today at Mobile World Congress, Cellebrite, the leading provider of mobile data transfer solutions, announced the latest version of its automated phone buyback solution with new “device wipe” functionality designed to delete sensitive customer data from leading iOS, Android, and Blackberry devices in store, as the last step in the phone buyback process. This new functionality will allow wireless retailers to increase the take rates of high margin phone trade in transactions by providing customers with the added confidence that their personal information will be “wiped” from the device while it is still in their custody. With this critical enhancement, Cellebrite becomes the only vendor to fully automate the in-store phone buyback process.

New Device Wipe Capability Ensures Removal of Personal Data from Traded Android, iOS and Blackberry Devices

Barcelona – February 25, 2013 – Today at Mobile World Congress, Cellebrite, the leading provider of mobile data transfer solutions, announced the latest version of its automated phone buyback solution with new “device wipe” functionality designed to delete sensitive customer data from leading iOS, Android, and Blackberry devices in store, as the last step in the phone buyback process. This new functionality will allow wireless retailers to increase the take rates of high margin phone trade in transactions by providing customers with the added confidence that their personal information will be “wiped” from the device while it is still in their custody. With this critical enhancement, Cellebrite becomes the only vendor to fully automate the in-store phone buyback process.

“As a leader in phone trade-in and buyback solutions, we’ve seen the value of integrating our trade-in capabilities with the Cellebrite Touch to further assist in accurately identifying the make and model of the used device and its associated discounts, while simplifying retail operations,” said Bob Sullivan, Executive Vice President, Clover Wireless. “While phone buyback has enjoyed tremendous growth in conjunction with global smartphone adoption, one area of consumer resistance has been related to security of personal data. With the addition of the device wipe, Cellebrite has helped remove this final barrier to phone trade in adoption, paving the way for retailers to increase phone trade-in transaction volume.”

Phone buyback programs offer wireless retailers important new revenue streams and increased profit margins by driving traffic to the store, and providing immediate credits that can be used to offset the purchase of a new phone or high margin accessories. The retailer is then reimbursed the value of the phone when it is sent to be recycled. With customer spend in the store well in excess of 100 percent of the value traded device at no cost to the retailer, phone buyback take rates are critical to growing wireless retail sales and profitability.

Once an in-store agent confirms the phone buyback transaction with the customer, the wipe can be performed on a supported device. The device wipe can be offered free to customers as an incentive to trade their phones for in-store credit, and typically takes less than five minutes to perform. The wipe capability is available as part of the automated phone buyback solution that runs on the Cellebrite Touch Platform. The Cellebrite Touch phone buyback solution automatically detects phones and generates an accurate price for the phone to eliminate loss from inaccurate or incorrectly applied discounts, creates a coupon for the phone value to be used in the store, and facilitates the removal of customer data from the device. The device wipe capability for Android and Blackberry is available immediately, with iOS support available in 45 days.

“Given the competitiveness of the global wireless retail landscape and the need to add new high margin revenue streams, we see growing demand for phone buyback programs among carriers and large retailers,” said Alon Klomek, VP Sales at Cellebrite Headquarters. “We believe that the device wipe is critical to helping our wireless retail customers successfully monetize phone buyback.”

About Cellebrite:

Founded in 1999, Cellebrite is a global company known for its technological breakthroughs in the cellular industry. The pioneers in mobile phone-to-phone content transfer, today Cellebrite provides a complete range of solutions for the mobile retail industry such as phone to phone content transfer, backup & restore, diagnostics and application and content delivery at the point of sale. Cellebrite is the exclusive provider of POS data transfer to more than 200 wireless carriers worldwide including Verizon Wireless, AT&T, Sprint/Nextel, T-Mobile, O2, Radio Shack, Orange, Vodafone and many more.

Cellebrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese company (6736/JQ)